Roles
Writer:
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* Features: profiles / investigative pieces / essays;
* Blogging / ghosting;
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Editor:
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* Magazines, newspapers;
* Book editing / tuning;
* Research / fact-checking / proof / light design.
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Internet Consultant:
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* Editorial / Aggregation;
* Branding / messaging / QA
* Marketing
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Public Information Officer:
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* Spokesman;
* Write / ghost editorials, white papers, press releases;
* Website; social media.
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Marketing consultant
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* Advertorials/ edvertorials; storytelling
* copywriting / executive summaries; business plans; design
* in-house seminars.
Arcs
Journalism
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I've written for some of the great magazines and newspapers in this country, and learned the craft of writing and reporting from among many others, jeffrey Klein, founder of West Magazine; Wayne Lawson, executive literary editor at Vanity Fair; Kevin Berger, former features editor at Salon.com; and David Weir, co-founder of the Center for Investigative Reporting. Have also served as an editor, at every position.
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Public Relations
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As the journalism profession endures a period of transition, I have gone afield to related areas, including commercial writing and public relations. In 2002, I accepted an invitation to be the public information officer of the San Francisco District Attorney's Office. In effect, I served as the communications director for an office of 220 attorneys. It was a particularly raucous period in the city's history and I played the role of a bridge between the DA, Terence Hallinan, and the press.
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Marketing
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Over the years I've written all kinds of advertorials and edvertorials, and created branding and messaging materials. I've prepared business plans, radio scripts, and I've done a fair amount of copywriting. More recently, I've been drawn into the art of 'organizational storytelling', and helping companies prepare automated dialogues.